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Written by:

Adelina S


Date added:

November 16, 2013








No of pages / words:

2 / 311


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429 times


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using the historical method to find about their custumer’s need it doesn’t seem a good approach anymore as on the market appeared new competitors for the ranchers, this can be a good opportunity and the Pfizer should look after new entry potential customers. in the folowing stage the pfizer company should re-evaluate its position and think of a new strategy of segmenting the market taking into consideration their customers new needs...
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The highest amount spent per head was on clothing, which increased from DKr3,527 in 1990 to DKr4,981 in 2003. Rising disposable incomes mean that consumers are more likely to spend increasing amounts on clothes with designer labels, brands or cheaper fashion clothes in the future. Of the DKr6,094 spent per head on clothing and footwear in 2003, 82% was spent on clothing and only 18% on footwear...
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