Philippines Market Segmentation

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Written by:

Rocky O


Date added:

February 11, 2013








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5 / 1335


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Marketers usually identify niche by dividing a segment into subsegments. 3. Local Marketing – is leading to marketing programs tailored to the needs and wants of local customer groups in trading areas, neighborhoods and even individual stores. 4. Individual Marketing – the ultimate level of segmentation leads to “segments of one”, “customized marketing” or “one to one marketing”...
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This report has been made to help clients in analyzing the opportunities, challenges and drivers critical to the growth of the industry in the East Asian country. The report provides detailed overview of the consumption patterns of the Philippines in various food segments like consumption of milk, fruits, vegetables, meat etc...
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