Porter Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Christine A

 

Date added:

June 21, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1039

 

Was viewed:

3147 times

 

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Essay content:

Michael Porter, considered to be one of the foremost gurus' of management, developed the famous five-force model, which influences an industry. In this article, we apply this model for the Indian pharma industry. [pic] Industry competition Pharma industry is one of the most competitive industries in the country with as many as 10,000 different players fighting for the same pie...
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The rivalry in the industry can be gauged from the fact that the top player in the country has only 6% market share, and the top five players together have about 18% market share. Thus, the concentration ratio for this industry is very low. High growth prospects make it attractive for new players to enter in the industry...
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