Essay specific features
June 21, 2013
No of pages / words:
4 / 1039
Rating of current essay:
Michael Porter, considered to be one of the foremost gurus' of management, developed the famous five-force model, which influences an industry.
In this article, we apply this model for the Indian pharma industry.
Pharma industry is one of the most competitive industries in the country with as many as 10,000 different players fighting for the same pie...
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The rivalry in the industry can be gauged from the fact that the top player in the country has only 6% market share, and the top five players together have about 18% market share.
Thus, the concentration ratio for this industry is very low. High growth prospects make it attractive for new players to enter in the industry...
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