Porter's Generic Strategies Explained

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Issue:

Business

 

Written by:

Lorraine M

 

Date added:

December 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 490

 

Was viewed:

6407 times

 

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Essay content:

Porter's strategies as they can be applied universally to businesses in product development. His strategies are not firm or industry dependent, making it easy to apply them as needed to businesses that have not yet created a strong value chain. The first generic strategy is cost leadership, a strategy which strongly emphasizes working towards a unified goal of a lower-priced product...
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His strategies are not firm or industry dependent, making it easy to apply them as needed to businesses that have not yet created a strong value chain. The first generic strategy is cost leadership, a strategy which strongly emphasizes working towards a unified goal of a lower-priced product. The product does not need to be special or different, instead, the attractiveness to the consumer is the price...
displayed next 300 characters

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