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Essay

Positioning

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

William R

 

Date added:

August 19, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1516

 

Was viewed:

790 times

 

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Essay content:

The consumer's mind is geared to the largest volume of advertising and accepts only what is consistent with prior knowledge and experience. The best approach to getting into someone's mind is to be first. Positioning is a perceptual location. It is where your product or service fits into the marketplace...
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Positioning is a perceptual location. It is where your product or service fits into the marketplace. It is very easy for the consumer to remember who is first, and much more difficult to remember who is second, even if the second product offers a better value, and is a better product. Simply, positioning is how your target market defines you in relation to your competitors...
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