Positioning Project

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Written by:

David J


Date added:

April 2, 2014








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4 / 946


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To keep it a Vintage Las Vegas Casino, renaming it something like Binion's Saloon and to keep up with the rest of the casinos who are using the letters to name their casino it could be known as the BS. Since the name is one of the most important parts of the position of the casino, the signage outside is also very important...
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Redesigning the sign to be a new image that still has a vintage Las Vegas look to it is not going to be easy. For most casinos, the new approach would to be just using the initials BS to change the sign. I think that to keep it vintage Las Vegas and update the look you would need to do a little of both old and new...
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