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Issue:

Miscellaneous

 

Written by:

Margaret N

 

Date added:

June 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 320

 

Was viewed:

1707 times

 

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Essay content:

This information then allows us to frame objectives for your company, let’s say three objectives, that would be specific, measurable, achievable, relevant and have deadlines. - organizational goals - business objectives - marketing/sales objective - service-delivery or brand/product objectives - communication objectives people who we are talking to; - the community at large – living near or affected by your business - employees, managers and practices - customers – past, present and future - money market – shareholders, investors, banks and insurers - distributors, agents, wholesalers and retailers - potential employees, consultants and agents - opinion leaders, media and press, activists, lobbyists Measurement and evaluation - every national newspaper featured the website on more than one occasion - increase in the number of registered users - increase in the number of hits per month - most searched website YOUR SECTOR: Profile of market or sector: size, dynamics, trends Circle the words in bold that apply to you: Is your market big, medium-sized or small? Is it a fast-changing or slow-changing market? Is it a growing or static market? Your organization’s status and reputation Circle the words in bold that apply to you: Would you say your customers were loyal or opportunist? Would you say your suppliers were loyal or opportunist? Would you say your customers and suppliers saw you as a big or a small company? Competitor’s status and reputation: role models Circle the words in bold that apply to you: Would you say that, in the main, your customers were old, young, middle-aged or a balance of all three? Are the mostly male, female or a balance? Would you say they were rich, poor or reasonably well off? (Use your own judgment here...
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This information then allows us to frame objectives for your company, let’s say three objectives, that would be specific, measurable, achievable, relevant and have deadlines. - organizational goals - business objectives - marketing/sales objective - service-delivery or brand/product objectives - communication objectives people who we are talking to; - the community at large – living near or affected by your business - employees, managers and practices - customers – past, present and future - money market – shareholders, investors, banks and insurers - distributors, agents, wholesalers and retailers - potential employees, consultants and agents - opinion leaders, media and press, activists, lobbyists Measurement and evaluation - every national newspaper featured the website on more than one occasion - increase in the number of registered users - increase in the number of hits per month - most searched website YOUR SECTOR: Profile of market or sector: size, dynamics, trends Circle the words in bold that apply to you: Is your market big, medium-sized or small? Is it a fast-changing or slow-changing market? Is it a growing or static market? Your organization’s status and reputation Circle the words in bold that apply to you: Would you say your customers were loyal or opportunist? Would you say your suppliers were loyal or opportunist? Would you say your customers and suppliers saw you as a big or a small company? Competitor’s status and reputation: role models Circle the words in bold that apply to you: Would you say that, in the main, your customers were old, young, middle-aged or a balance of all three? Are the mostly male, female or a balance? Would you say they were rich, poor or reasonably well off? (Use your own judgment here...
displayed 300 characters

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