Priceline

Essay specific features

 

Issue:

Business

 

Written by:

Audrey B

 

Date added:

May 17, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 753

 

Was viewed:

1420 times

 

Rating of current essay:

 
Essay content:

This segment of traveler has little to no brand loyalty as they primarily seek to find the best price for their trip. Price sensitive consumers purposely choose to use Priceline.com over the airlines' individual websites. When consumers consistently find better prices for travel arrangements on Priceline...
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Price sensitive consumers purposely choose to use Priceline.com over the airlines' individual websites. When consumers consistently find better prices for travel arrangements on Priceline.com, they are more likely to continue to use Priceline.com for all their travel needs. - Brand awareness for Priceline...
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