Priceline.com Harvard Business Case

Essay specific features

 

Issue:

Business

 

Written by:

Jennifer P

 

Date added:

December 28, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 857

 

Was viewed:

8076 times

 

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Essay content:

With priceline, instead of the seller setting the price, the buyer makes an offer of what he or she is willing to pay and sellers compete for the buyers business. This innovation represented a first in that general non commercial consumers have never been able to name the price they will pay and have sellers respond...
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Initially priceline was successful because it concentrated solely on airline seats. Airlines were more than happy to fill empty seats for any price rather than fly with an undersold plane. Copying its success, priceline quickly followed into offering hotel rooms, another commodity in which hotels would rather book a room at a minimal price than have it empty...
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