Pricing And Distribution

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Carissa M


Date added:

February 7, 2016








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7 / 1808


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Penetration pricing- Is where the organization sets a low price to increase sales and market share. 2. Skimming pricing- The organization sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer...
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Competition pricing- Setting a price in comparison with competitors. 4. Product Line Pricing- Pricing different products within the same product range at different price points. An example would be a video manufacturer offering different video recorders with different features at different prices. The greater the features and the benefit obtained the greater the consumer will pay...
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