Pricing strategies of ITC
Essay specific features
August 26, 2014
No of pages / words:
5 / 1300
Rating of current essay:
This concentration means the negotiations favour the retailer with the supplier handing over margin via the mechanism of trading terms and via the demand for increased promotional frequencies and deep price discounts on key branded lines.
The challenge for Trade Marketing, Category Management as well as Sales and Marketing is to develop a pricing system that can be customized to reflect your business needs but utilize the power of a structured and proven pricing management system...
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Furthermore, pricing affects other marketing mix elements such as product features, channel decisions, and promotion.
While there is no single recipe to determine pricing, the following is a general sequence of steps that are followed for developing the pricing of product:
1. Develop marketing strategy - perform marketing analysis, segmentation, targeting, and positioning...
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