Principles of Marketing.

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Anthony G


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January 11, 2015








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Results are qualitative and are not statistically significant. Focus groups are a somewhat informal technique that can help you assess guest’s needs and feelings. In the case of the kings hotel this would be appropriate for gathering the right information because they find out the type of customer and there opinion, e...
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a businessman might want facilities like a gym and a sauna for him to keep fit and relax whereas a father of kids might want an area for his kids to play and be safe. The other research method was a questionnaire. The success of a questionnaire depends to a large extent upon the quality of the questionnaire...
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