Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy

Essay specific features

 

Issue:

Technology

 

Written by:

Geraldine B

 

Date added:

December 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 615

 

Was viewed:

1426 times

 

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Essay content:

These principles include notice/awareness, choice/consent, access/participation, security/integrity, and redress/enforcement (see the following articles in this special issue for more details: Caudill and Murphy 2000; Culnan 2000; Sheehan and Hoy 2000). Despite industry self-regulation efforts, many database marketers are not following fair information practices...
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Despite industry self-regulation efforts, many database marketers are not following fair information practices. In a survey of 365 organizations belonging to the Direct Marketing Association, Milne and Boza (1998) find that 38% of the organizations notify customers about the gathering of personal information, 33% indicate the use of the information, and 26% ask for permission to use the information...
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