Problem Solution: Classic Airlines

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Written by:

Anita L


Date added:

September 17, 2014








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18 / 4838


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The airline manages more than 2,300 flights with its nearly 32,000 employees today. Classic has managed to maintain profits over the past year with $8.7 billion in sales yet its share prices have decreased by 10% in the past year going from $33.20 to 28.93. Classic Airlines faces a dilemma with a continual decrease in employee morale and customer loyalty...
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As the economy continues to struggle Classic’s Board of Director have insisted on a 15% across-the-board cost reduction over the next 18 months. This strict order has also called for some changes to its frequent flier program to improve on the current ROI with a strong focus on increasing its membership and retaining current customer base and usage...
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