Problem Solution: Harrison-Keyes, Inc.
Essay specific features
Written by:
Jack G
Date added:
November 17, 2016
Level:
University
Grade:
A
No of pages / words:
12 / 3108
Was viewed:
4952 times
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Essay content:
Mr. Guardo is supportive of the e-publishing initiative only if it can be proven to be achievable and profitable. Harrison has lost its digital design provider because of flooding in Asia and now must find a way to meet critical deadlines. Slow e-book sales indicate an ineffective marketing campaign or a lack of customer demand for e-publishing...
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Anticipated sales of e-books for Harrison-Keyes were projected at $16 million for the first six months. The company has failed to meet expected goals as defined by projections. In fact, Harrison has realized less than 19% of the established target with actual sales at $3 million. Low morale throughout the organization is impacting employee productivity and retention...
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