PROBLEM SOLUTION: HARRISON-KEYES INC.
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December 27, 2015
No of pages / words:
19 / 5206
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In recent years, Harrison-Keyes has suffered the woes plaguing the entire industry due to competition from low-cost retailers that has eaten into the profits of Harrison-Keyes.
As revenues of Harrison-Keyes are shrinking and are challenged, other companies that have advanced into the 21st century by publishing books online are generating more revenue...
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In an effort to revitalize the company, the board of directors of Harrison-Keyes recently hired a new CEO that has a vision to transform the company into to 21st century-global publisher.
As a part of the strategic management process, the company’s management has decided to implement a strategic plan that entails expanding into the e-book market...
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