Problem Solution: Intersect Investments

Essay specific features

 

Issue:

Business

 

Written by:

Kristie F

 

Date added:

May 4, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 3995

 

Was viewed:

3791 times

 

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Essay content:

Intersect's leadership team is in the need of rebuilding their customers relations in order to increase overall revenues and the firm's CEO, Frank Jeffers, feels that this can be made possible with the implementation of anew "customer intimacy" model. Peppers, Rogers, and Hornby state, "A distinguishing characteristic of the customer-intimate firm is its ability to provide a complete solution to each customer's needs rather than focusing on any product's superior features and benefits...
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Peppers, Rogers, and Hornby state, "A distinguishing characteristic of the customer-intimate firm is its ability to provide a complete solution to each customer's needs rather than focusing on any product's superior features and benefits." Describe the Situation Issue and Opportunity Identification Following the September 11, 2001 disasters, the financial services industry suffered an air of uncertainty...
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