Problem Solution: USA World Bank

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Written by:

Regina H


Date added:

October 29, 2015








No of pages / words:

13 / 3379


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Over the past few years the new products have not been very successful causing a number of its customers to examine the possibility of changing banking institutions. At face value it appears that the primary issue facing USA World Bank is which product to launch this year. A deeper inspection will demonstrate that the product development division has not been attaining representative statistical data, does not know how too fully interpret the data collected, and has poor internal communication problems which lead to overlapping data collection...
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If successful, the new products being explored, Instant Rewards and Small Business Card, will help guide lost customers and attract new customer to USA World Bank. Due to the cost of launching a new product only one of the two will launched so a decision must be made about which product should be implemented...
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