Product Life-Cycle Model

Essay specific features

 

Issue:

Business

 

Written by:

Amber S

 

Date added:

September 17, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 562

 

Was viewed:

3172 times

 

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Essay content:

At the introduction stage, the product is not popular and can't really make a lot of profit. Its marketing cost may be high in order to test a market and set up a distribution channel. At the growth stage, the product start making a profit, the sales increase rapidly with some cost on marketing especially brand building...
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Competitors enter the market, often in large number depending on how attractive the market is. When a profit starts to decline, it's the sign of ?Maturity stage'. At maturity stage, the sales continue to increase but at the decreasing rate until become stable, because of price competition. The product reaches its peak at this stage, most companies fight aggressively to maintain their market share...
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