Product Life Cycle Of Fads &Amp; Trends

Essay specific features

 

Issue:

Business

 

Written by:

Vaughn B

 

Date added:

August 4, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1577

 

Was viewed:

9085 times

 

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Essay content:

The impact on the marketing mix is as follows: • Product :- Branding & quality level is established & intellectual property protection such as patents & trademarks are obtained. • Pricing :- The pricing strategy maybe one of ‘low penetration pricing’ to build market share rapidly, or ‘high skim pricing’ to recover development costs...
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Marketers seek to build product awareness & to educate potential consumers about the product. Growth Stage In the growth stage, the firm seeks to build brand preference & increase market share. The impact on the marketing mix is as follows: • Product :- The product quality is maintained and additional features & support services maybe added...
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