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Essay

Product Mix

Essay specific features

 

Issue:

History

 

Written by:

Daniel M

 

Date added:

June 9, 2015

 

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Grade:

A

 

No of pages / words:

2 / 366

 

Was viewed:

2848 times

 

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Essay content:

of items in its product mix. Depth: No. of variants of each product in the line. Consistency: refers to how closely related the various product lines are in end use, production requirements, distribution channels. The company can expand its business in four ways. 1 Add new product lines (widen product mix) 2 Lengthen each product line...
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Soaps, Newspapers, Light bulbs etc. Shopping Goods: Consumer compares quality, price in several stores before making a purchase. E.g. furniture, fashionable apparel. Specialty Goods: Unique characteristics, strong brand preference and special purchasing efforts. E.g. expensive suits, Photographic equipment etc...
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General issues of this essay:
services and tangible products Examining The Impact Of Product Attributes On Perception Towards Brand Product Business Plan: Hilltribe products Good Products, Bad Products International Business: Adapting Products for Export SKintology Skin Care Products Business Plan Business Plan For Leather Garments And Products In Australia Product Mix and New Product Development Strategies PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives New Products air products What are products Products Industrial Products
 

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