Proton Car Maker Malaysia Case Study
Essay specific features
December 6, 2012
No of pages / words:
5 / 1149
Rating of current essay:
At that time, he expected AirAsia to carry nearly twenty millions passengers within the next five years. The company strategy is to provide a convenient service to people in order to make travelling using air flight much easier and most important is with affordable fares.
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SWOT analysis on AirAsia focusing on e-commerce application using Porter’s Value chain.
2. PEST analysis to explain how has e-commerce has given AirAsia its competitive edge.
3. What is Mobile Commerce (M-Commerce) including the differences between M-commerce and e-commerce.
4. Explanation on AirAsia’s application of Microsoft Vista can be extended to M-commerce model: benefits to customer and AirAsia...
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