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Essay

Psychological Processes- Motivation, Perception, Learning and Memory

Essay specific features

 

Issue:

Business

 

Written by:

Kim W

 

Date added:

April 16, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 737

 

Was viewed:

7967 times

 

Rating of current essay:

 
Essay content:

Some are biological arising from hunger, thirst and discomfort. ? motive is an internal force that encourages the consumer towards ? particular course of action; it has both intensity and direction. Motivation is also closely tied to the concept of involvement, which relates to how much effort the consumer will exert in making ? decision...
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Highly motivated consumers will want to get mentally and physically involved in the purchase process. Not all products have ? high percentage of highly involved customers e.g. milk but marketers who market products and services that may lead to high level of consumer involvement should prepare options that will be attractive to this group...
displayed 300 characters

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