Public relations

Essay specific features

 

Issue:

Business

 

Written by:

James L

 

Date added:

November 16, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 821

 

Was viewed:

5715 times

 

Rating of current essay:

 
Essay content:

He explained his corporate clients the importance of the buying power of African- Americans. As I already mentioned one of the companies for which Moss Kendrix made a PR campaign was Coca-Cola. Nowadays, Coca-Cola appears to be the absolute beverage. But it hasn't been always like that, especially for African-Americans throughout the south during the 1920's and 1930's...
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Nowadays, Coca-Cola appears to be the absolute beverage. But it hasn't been always like that, especially for African-Americans throughout the south during the 1920's and 1930's. Black people had another favorite drink and that was Nehi's orange and grape flavoured drinks. The popularity of Nehi's drinks was due to their recognition of the minority market, something that Coca-Cola thought as not important at all...
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