Push Or Pull

Essay specific features

 

Issue:

Business

 

Written by:

Felicia N

 

Date added:

January 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 359

 

Was viewed:

7059 times

 

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Essay content:

Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia - for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A "push" strategy tries to sell directly to the consumer, bypassing other distribution channels (e...
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selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers...
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