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January 21, 2015
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4) This report will discuss a business strategy report for Quaker Oats Inc.
Business Strategy Report for Quaker Oats
The Quaker Oats Company was officially formed in 1901 when several American pioneers in oat milling came together to incorporate the company. In Ravenna, Ohio, Henry D. Seymour and William Heston established the Quaker Mill Company and registered the now famous trademark...
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The Quaker Oats Company is based in Chicago, Illinois and is now a division of PepsiCo. As indicated in figure 1, Quaker's star products consist of Gatorade, Quaker Oatmeal, ready to eat cereals, grain based snacks, and Golden Grain products, such as Rice-A-Roni. (See Figure 1)
"The first component of a strategic management process is defining the major goals of an organization...
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