Radio One Analysis

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Issue:

Business

 

Written by:

Tina R

 

Date added:

April 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1145

 

Was viewed:

5496 times

 

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Essay content:

Also, in 1995 Alfred Liggins lll, CEO and president of Radio One Inc., saw an opportunity to expand into the Atlanta, Georgia market. Liggins believed that the African-American population was growing and it presented a profitable opportunity. Hughes and the rest of the Radio One's board thought that the company should concentrate on the newly acquired stations...
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Liggins formed a separate company to purchase the Atlanta station for $5 million, and in June 1995 Radio One of Atlanta was introduced, WHAT-FM. At the end of 1996 the Baltimore station WERQ-FM had attained a number one ranking, and the Washington station, WKYS, was ranked number two. By 1998 Liggin's Atlanta station was ranked number 4 and WHAT-FM affiliate and its sister station WAMJ-FM were later purchased by Radio One and became wholly owned subsidiaries of the company in 1999...
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