RED Campaign

Essay specific features

 

Issue:

Business

 

Written by:

Beth H

 

Date added:

January 31, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 420

 

Was viewed:

7850 times

 

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Essay content:

Like Apple, they have a RED iPod, and then Apple will give up some of it's profits to The Global Fund. There have been many celebrities involved with the RED campaign as well, such as Steven Spielberg, Christy Turlington, and Oprah Winfrey. The main issue is that they have only raised $18 million for their cause...
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Some of the companies involved have spent over $100 million in marketing and $18 million is all they have to show for it. When asked about the situation Shriver said, "this marketing [money] would have been spent anyway, on other product lines. It never would have been (nor will it ever be) given to the Global Fund...
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