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Essay

Rediscovering Market Segmentatio

Essay specific features

 

Issue:

Business

 

Written by:

John C

 

Date added:

October 23, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 453

 

Was viewed:

2357 times

 

Rating of current essay:

 
Essay content:

To Yankelovich's disappointment, the concept wasn't applied as intended. Unfortunately, according to the authors, market segmentation has become narrowly focused on the needs of advertising which only creates commercials with characters that viewers can relate to. But, if applied properly, market segmentation would guide companies in tailoring their offerings to the segments most likely to purchase them...
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But, if applied properly, market segmentation would guide companies in tailoring their offerings to the segments most likely to purchase them. The article, Rediscovering Market Segmentation, explores how applying segmentation to product, pricing and sales strategy can use customers with similar attributes for a financial and competitive advantage...
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