Reiss Three Year Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

Sophia L

 

Date added:

April 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

18 / 4766

 

Was viewed:

7987 times

 

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Essay content:

The following 3 year strategic marketing plan will demonstrate the steps Reiss need to take in order to become a dominant force in the UK and a strong international brand. Keys to success: • E-business development • International expansion • Domestic market growth • Product development • Brand awareness • Organization flexibility 2...
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SITUATION ANALYSIS 2. 1 MACRO ENVIRONMENT • ECONOMIC o In order to tackle interest rates, The Bank of England has increased interest rates to 5.25%, which will subsequently decrease consumer expenditure. o The recent rise of inflation to 3% has made it more expensive and left less disposable income for consumers...
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