Reiss Three Year Marketing Plan

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Sophia L


Date added:

April 10, 2014








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The following 3 year strategic marketing plan will demonstrate the steps Reiss need to take in order to become a dominant force in the UK and a strong international brand. Keys to success: • E-business development • International expansion • Domestic market growth • Product development • Brand awareness • Organization flexibility 2...
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SITUATION ANALYSIS 2. 1 MACRO ENVIRONMENT • ECONOMIC o In order to tackle interest rates, The Bank of England has increased interest rates to 5.25%, which will subsequently decrease consumer expenditure. o The recent rise of inflation to 3% has made it more expensive and left less disposable income for consumers...
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