Relationship Marketing

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Clifford H

 

Date added:

December 26, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

26 / 7209

 

Was viewed:

982 times

 

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Essay content:

Conclusion 26 E. References 27 A. Introduction Maximizing long-term profitability comes from maximizing customer equity?firms must maximize the lifetime value of the customer, including revenues, referrals as well as costs of serving the customer. Customer acquisition and retention efforts must be guided by the worth of the customer to the firm...
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Customer acquisition and retention efforts must be guided by the worth of the customer to the firm. Maytag provides premium service to its premium customers?those who purchase the Neptune line of laundry machines. Neptune customers get a dedicated staff, a separate toll-free number and fast response on service calls...
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