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Issue:

Business

 

Written by:

Joseph C

 

Date added:

November 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 809

 

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7937 times

 

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This was the first new offering added to the standard menu and went national the following year. It is interesting to note that many of the new products added to McDonald’s menu over the decades were developed by franchisees. For instance, the “Big Mac” introduced in 1968 was the brainchild of Jim Delligatti, one of the earliest McDonalds Systems franchisees...
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The “Egg McMuffin” was developed in 1973 by McDonald’s franchisee Herb Peterson. A Canadian franchisee invented The McFlurry in 1997. In 2005, another adaptation to the times and consumer demand was the provision of WiFi with Nintendo in select locations; and delivery service in Singapore, where customers can phone in their order and have it delivered 24 hours a day, seven days a week...
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