Research concerning consumer behaviour regarding the laptop market, laptop preferences and related variables

Essay specific features

 

Issue:

Business

 

Written by:

Sherry F

 

Date added:

January 23, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

28 / 7766

 

Was viewed:

4222 times

 

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Essay content:

This course is given in order to learn how to judiciously use (multivariate) statistical methods to support strategic and tactical marketing decisions. A major PC retailer in Tilburg needs help defining and implementing a new strategy to stimulate sales and increase profit. In order to cope with frequent new product introductions in the portable PC segment the retailer has already gathered information on which attributes consumers consider more valuable when choosing to buy a laptop...
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In order to cope with frequent new product introductions in the portable PC segment the retailer has already gathered information on which attributes consumers consider more valuable when choosing to buy a laptop. These attributes, as Ill as psychographic variables are taken into account when conducting the analyses...
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