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researh and design

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Issue:

Miscellaneous

 

Written by:

Henry K

 

Date added:

June 3, 2013

 

Level:

University

 

Grade:

A

 

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5 / 1267

 

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CoffeeTime is planning to expand operations in India. The organization lacks important demographic and market information on Southern Asia. CoffeeTime faces significant challenges which include target cities, target segment and the expected revenue per outlet. This paper discusses the types of data, limitations of data obtained and analysis of existing secondary information which CoffeeTime will use to make effective business decisions...
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Some of the facts that CoffeeTime knows about India is that they are "one of the most powerful economies in South Asia, India's economy is based on a mixture of village farming, modern agriculture, information technology, and a wide range of manufacturing industries" (University of Phoenix, 2002). CoffeeTime also knows that "recent industrial and investment reforms have provided new opportunities for Indian business persons and an estimated 100 million to 200 million consumers...
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