retail marketing strategies for un organised retailers

Essay specific features





Written by:

Cody B


Date added:

March 10, 2014








No of pages / words:

4 / 1076


Was viewed:

1764 times


Rating of current essay:

Essay content:

The number of total retail outlets in the country is estimated to be around 12 million. The retail sector is the second largest employer of the country after agriculture. According to the National Readership Survey of 1999, 6.6% of the urban adults and 2% of the rural adults are estimated to be shop owners...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote


But they are not street-stupid, but street-smart, who know and sense every pulse and breath of the Indian consumer. Dominance of the unorganized sector The unorganized sector has dominance over the organized sector in India, especially because of the low investment needs. As we know Retailing is the principal link between the producer and the consumer and plays a major role in price formation therefore Unorganized retailers can play their role effectively only by establishing an efficient and cost-effective supply chain...
displayed next 300 characters

General issues of this essay:

Related essays: