Review Of Mobile Marekting Literature

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Written by:

Wilma F


Date added:

February 5, 2015








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18 / 4838


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From here, it is important to get an in-depth understanding of how consumers’ attitudes contribute to their view of branding and how this affects marketing activity. Thereafter, the theories on effective short messaging service (SMS) marketing and the ‘theory of reasoned action’ will be introduced ...
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Finally, the concept of permission-based marketing, relationship marketing and branding via the mobile phone will be discussed. The key issue is whether or not mobile marketing presents marketers with golden opportunities to reach their target audience; the danger is consumers will find SMS campaigns an invasion of personal space, discarding all types of marketing messages received in such a way...
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