Right Process, Right Product

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Danny G


Date added:

June 28, 2015








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For example, Sony developed the Beta videotape format based on picture quality. Profits might have taken a different turn if Sony had done some research on what the consumers wanted which were longer recording hours on videotape. An approach that some companies have initiated into their product development life cycle is based on design goals and product definition decisions from data collected from a select set of users or customers...
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Some companies that use this customer focused or market-driven methodology uses a cross-functional team of product developers within an organization to do the research for data collections, processing and analysis. A cross-functional product design team consists of representatives from engineering, marketing, operations, manufacturing and finance...
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