Riordan Manufacturing

Essay specific features

 

Issue:

Business

 

Written by:

Salvatore M

 

Date added:

February 5, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1690

 

Was viewed:

7811 times

 

Rating of current essay:

 
Essay content:

Riordan a global plastics producer, recently made several strategic changes in the way it manufactures and markets its products. Declining sales and uneven profits over the past two years not only forced the company to change its sales processes, but prompted them to adopt a customer-relationship management (CRM)...
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This concept allows the customers to be serviced primarily by sales teams rather than single salespeople. The teams consist of a sales person, product engineering specialist and customer service representatives. This strategy gave an expectation that the team approach will improve sales. This Riordan Manufacturing gap analysis will discuss several topics...
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