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Essay

Ritz-Carlton Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Shannon C

 

Date added:

May 13, 2014

 

Level:

University

 

Grade:

C

 

No of pages / words:

4 / 916

 

Was viewed:

3686 times

 

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Essay content:

According to our text book the primary difference between operational CRM and analytical CRM is the direct interaction between the organization and its customers.” The Ritz-Carlton has a Customer Loyalty Anticipation Satisfaction System (CLASS). “The system stores guest preferences, and alerts the front desk clerks when guest has stayed at another Ritz-Carlton and their likes and dislikes...
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“The system stores guest preferences, and alerts the front desk clerks when guest has stayed at another Ritz-Carlton and their likes and dislikes.” The data information for the CLASS system is analytical CRM, but by giving access to all front desk clerks company wide it moves forward to help with operational CRM...
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