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Essay

Robert Scholes on Video Text's - Comparison

Essay specific features

 

Issue:

English

 

Written by:

Erica M

 

Date added:

May 26, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

8 / 2171

 

Was viewed:

7776 times

 

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Essay content:

The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who "makes it" as he is accepted by a white manager after making a close call during a game. Scholes analysis of this video text references his tools of "power and pleasure" (Scholes, p...
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619) many times. Throughout the commercial visual effects are placed in order to capture the audience as we are offered an "enhancement of our vision" (Scholes, p. 619) by them, according to Scholes. A key feature of the commercial, the slow motion video of the play in question allowing us to see what the right call truly is, is not only important to the story, it's important as it allows us to see something we cannot without the use of special effects...
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