rohm and hass

Essay specific features

 

Issue:

Business

 

Written by:

Martha V

 

Date added:

July 26, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 459

 

Was viewed:

5822 times

 

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Essay content:

with price 5.68$/gal during 4 weeks Cost of 1gal diluted fluid = 2 x 5.68$ = 11.4$ Disposal cost = 50gal x 1.36$ = 68$ Total costs = 11.4 + 68 = 79.4$ Total costs per week = 79.4$ / 4 = 20$ For small shop = 22 x 20$ = 440$/week · With Kathon MWX? Usage 7weeks Cost of 1gal diluted fluid = 11.4$ + 2pack x 2$ = 15...
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Why isn't MWX selling? Lack of positioning due to · Difference in perceptions between end users and company. Company see themselves as industrial suppliers while consumers viewed their products as consumer package good · mistakes was the lack of fit between product and company's culture. Rohm and Haas had traditionally been an industrial supplier, distributing products in large quantities...
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