Rural Marketing In India

Essay specific features

 

Issue:

Business

 

Written by:

Barbra T

 

Date added:

August 3, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 408

 

Was viewed:

4596 times

 

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Essay content:

The rural market in Indian economy generates almost more than half of the country's income. Rural marketing in Indian economy can be classified under two broad categories. These are: • The market for consumer goods that comprise of both durable and non-durable goods • The market for agricultural inputs that include fertilizers, pesticides, seeds, and so on The concept of rural marketing in India is often been found to form ambiguity in the minds of people who think rural marketing is all about agricultural marketing...
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However, rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country as well as the marketing of various products manufactured by the non-agricultural workers from rural to urban areas. To be precise, Rural Marketing in India Economy covers two broad sections, namely: • Selling of agricultural items in the urban areas • Selling of manufactured products in the rural regions Some of the important features or characteristics of Rural Marketing in India Economy are being listed below: • With the initiation of various rural development programmes there have been an upsurge of employment opportunities for the rural poor...
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