Rural Mobile Market In India.
Essay specific features
April 22, 2011
No of pages / words:
2 / 317
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Although a huge market in the urban segment remains tapped, most of the cellular operators have turned towards rural India to broaden their base and reach.
A spokesman for Telecommunications Company Bharat Sanchar Nigam Limited (BSNL) said: “We have enough cash assets to make that kind of investment to cover rural areas...
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We will erect 7,871 additional towers by mid-2008 and about 11,000 towers by 2010 to roll out 3.4 core new connections.”
BSNL is planning to invest Rs 550 crore in the next three years to cover 90% or rural India by 2010.
Indias’s largest mobile phone operator Bharti Airtel recently announced plans to double its tower strength to 80,000 in rural areas by 2008...
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