Ruth Chris case
Essay specific features
May 2, 2015
No of pages / words:
4 / 942
Rating of current essay:
The critical issues facing Ruth’s Chris are:
1) Which market should Ruth’s Chris enter first?
2) Should franchising continue to be the exclusive international mode of entry?
3) Were there opportunities for joint ventures or company-owned stores in certain markets?
4) How could new potential franchisees be identified and evaluated?
5) Was there an opportunity to find a global partner?
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There are three basic modes for entry into a new market – Export Entry Mode, Contractual Entry Mode, and Investment Entry Mode. Since the market entry mode for international expansion of restaurant business is not conducive for entry by export mode, Ruth’s Chris international expansion was limited to transferring of knowledge and enterprise to local resources...
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