Essay specific features
December 30, 2011
No of pages / words:
6 / 1492
Rating of current essay:
Ryanair's objective is to maintain its position as Europe's leading low fares airline, operating frequent point-to-point flights on short-haul flights, mainly out of regional and secondary airports.
The heart of Ryanair's strategy is based on providing a no frills service with low fares designed to stimulate demand, particularly from budget conscious leisure and business travellers who might otherwise have used alternative forms of transportation or who might not travelled at all...
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Following on from this I looked at the external environment that affects Ryanair, to get a brief idea of the possible opportunities and threats.
In order for me to identify opportunities and threats within Ryanair's competitive environment I am looking at Porters Five Forces. His model focuses on five forces that shape competition within an industry: (1) the risk of entry by potential competitors, (2) the intensity of rivalry among established companies within an industry, (3) the bargaining power of buyers, (4) the bargaining power of suppliers, and (5) the closeness of substitutes to an industry's product...
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