SADAFCO

Essay specific features

 

Issue:

Business

 

Written by:

Anna S

 

Date added:

June 13, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 786

 

Was viewed:

1239 times

 

Rating of current essay:

 
Essay content:

They managed to successfully take advantage of synergy effects and scale economies and did so by reallocating production. The diversification strategy was a respond to a decline in the milk market. SASAFCO, already being an established actor on the food market did not want to loose momentum. On the contrary they wanted to become the number one supplier of food in within their segment in the Middle East...
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On the contrary they wanted to become the number one supplier of food in within their segment in the Middle East. So they decided to diversify their business in order to sustain their previous position and also possibly experience a continuous growth. The new products such as tomato paste, hummus, ice cream, mineral water etc...
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