Sales management analysis
Essay specific features
June 15, 2013
No of pages / words:
12 / 3199
Rating of current essay:
A geographical structure operates among field sales employees, however no structure operates in the sales office preventing support been provided to field salespeople, customers receive inconsistent and inaccurate information, contributing to loss of orders if quotations are not efficiently handled internally...
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Increased competition in Europe calls for specialist technical selling expertise, which is not established within current structure.
2.21) Product Structure: allows product specialisation;
? In-depth knowledge of product applications making sales easier,
? Increased confidence and ability to sell through knowing how to meet customer needs...
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