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Essay

Samsung

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Linda M

 

Date added:

July 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

19 / 5160

 

Was viewed:

1002 times

 

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Essay content:

(Simon, 2004) It becomes the world’s leading brand in electronics and digital industry. This achievement is closely related to its sponsorship strategies. Samsung associate its name to the “TOP” plan, which is “The Olympic Partner” plan. It is a plan which leads Samsung to be the top brand in the world...
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However, there are many other programs to support Samsung’s sponsorship strategy. Without these strategies the “TOP” plan will not have such effectiveness and efficiency. Samsung’s philosophy is “devote our human resources and technology to create superior products and services, thereby contributing to a better global society”...
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General issues of this essay:
SAMSUNG ELECTRONICS CO., LTD. SAMSUNG Samsung And Nokia Samsung Case Samsung Electronics Samsung History Samsung Smart Fridge Business to Business Marketing Plan Samsung Samsung Went Global Samsung Electronics Samsung samsung samsung color tv samsung Samsung Colour Tv
 

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