Samsung Marketing Report

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Written by:

Sally H


Date added:

June 26, 2013








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26 / 7020


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SWOT based on primary and secondary research Strengths ? Strong global presence ? Diversified product line ? Technology ? Design Weaknesses ? Customer perception of weak product attributes like Durability ? Camera / Video quality, User friendliness ? Voice clarity, Value for money ? Incompatibility with different software platforms Opportunities ? Increasing mobile market ? High % of Younger population ? Strong customer demand for innovative products & value-added features ? Low Landline penetration Threats ? Increasing competition ? Decreasing product margins III...
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Prioritized Segments Based on the output of our UAI and our research, we have deduced that the features which distinguish Samsung from its competitors are primarily appreciated by young urban professionals. This segment, consisting of emerging and experienced members of the working force, are versed in new technology as they are constantly updated by colleagues and possess aspirations towards advancing in their careers...
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