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saturation publicitaire

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Issue:

Business

 

Written by:

Claire S

 

Date added:

December 28, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

11 / 2880

 

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3324 times

 

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Essay content:

Il existe une vraie penurie au niveau de toutes les categories de produits. Il n'y a pas de produits de marque. Comme durant le Moyen Age, les produits sont identifies par le lieu de production ou par le nom du manufacturier. Le bouche-a-oreille tient le role de la communication commerciale car une fois que la marchandise arrive en magasin, la nouvelle commence a se repandre...
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Elles detiennent un pouvoir en soi, car dans ces pays pauvres un produit de marque peut se transformer en un objet de culte (voir les voitures americaines a Cuba) ou peut servir de monnaie d'echange contre d'autres produits ou services. En parallele, il existe des societes de consommation dans lesquelles l'abondance communicationnelle a donne naissance a des controverses et reactions du public...
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